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When harmony fuels my growth.
There’s nothing you cannot achieve when mind and body work together.
Jet Li has led a remarkable life. At every stage, in every chapter, his inspiration has become deeper and more meaningful. He was once asked what is the most important…
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Everybody runs.
Adidas kicks off a campaign to promote the new ClimaCool Seduction running shoe with a 60-second TV ad entitled “Everybody Runs.” Conceptually, we all have a different reason to run. Whatever the reason, wherever you are, go farther and enjoy…
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When spirit inspires courage.
There’s nothing you cannot achieve when mind and body work together.
Jet Li has led a remarkable life. At every stage, in every chapter, his inspiration has become deeper and more meaningful. He was once asked what is the most important…
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Come out and play.
Adidas celebrates women’s training with the introduction of the spring/summer 2012 collection.
Chinese women have always been known to play multi-faceted roles, often appearing firm and strong in their family unit confinement as well as within their society. With its…
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Light in shining armor.
Designed the package label for The Great Indoors Hardware Supplies Cage Lights.
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Original. Our common denominator.
We celebrated our diversity and are united by our commonality as originals. We are China all Originals.
The project comprises of Kang Mao, the lead singer of the Beijing-based raucous punk rock band SUBS, as one of the original and now longest-standing bands in…
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Adidas is all in.
This conceptual work was produced for Adidas Shanghai flagship store in Huahai Road. The flagship store boasts 5 brand products – Adidas Originals, Performance, Neo, Silver and Y-3 under one roof. Taking this comprehensive collection, I weaved 5 different…
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Kink. The ergonomics of pouring.
Premium cooking oil packaging development for Sime Darby. There’s a kink enhancement to shift the center of gravity outwardly.This prevents any sudden awkwardness during oil pouring as the motion perturbs center of gravity during liquid shifts.
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Do let drown him.
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Art. In boxes.
Poster design for Land Public Transport Commission MRT (A Malaysian government project under the greater Kuala Lumpur-Klang Valley National Key Economic Area to improve the public transport system).
The 2D illustration was transferred onto separate boxes, in which each box would…
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Colours of heritage.
Working closely with Raquel Aparicio, we developed a series of illustrations for Dulux Colours of Heritage billboard project.
Colours of Heritage Billboard in Penang Island was constructed to commemorate the island’s listing as a UNESCO World Heritage Site for the island’s unique architectural…
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Do you have the balls?
In guy-speak, to have courage means to have balls. And which country in Asia has the most courage/balls? This campaign challenges consumers to be more courageous and celebrates their daily acts of courage. Most importantly, it gives them a platform to prove…
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Shorten its journey.
A sculpture made for Fybogel, a natural fibre drink.
The sculpture design is based on the Dayak Hampatong statues from Borneo.
It was carved out of polystyrene, laminated with fibre-glass, scrimmed with muslin and coated with a protective layer of texture,…
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The Archipelago.
Guocoland Malaysia has just launched its latest residential and commercial towers. To market its luxury urban living concept, we concocted the idea of living in an archipelago within the city confines. This was inspired by the topographical view of the…
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Curtains to save the world.
It is common to see global warming posters, but they rarely do more than just stating the facts.
So I developed a vinyl strip graph-poster that illustrates the rising global temperatures, but in the back-end, works to save energy, with a potential of…
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Loving from afar.
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This year, we generate.
In conjuction with Earth Hour 2011, Tenaga Nasional Berhad (TNB) sponsors an energy conservation publicity stunt that showcases CycloVolt-a bicycle powered generator, which harvests kinetic energy & turns it into usable electricity.
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Live jazz on the beach. Performed by the wind.
Miri International Jazz Festival is an annual event showcasing jazz bands around the world.
To promote the event, I designed beach flags to harvest the South China Sea winds that cut across Miri town; thus creating a soundscape. (Miri,…
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Finance can be unboring.
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Play the Twisties City.
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Run Kuala Lumpur.
Kuala Lumpur, the capital city of Malaysia has always been known as a central hub towards the ever-blossoming eco-tourism within the region. Thus, in its transit role, Kuala Lumpur has yet to see its maximum potential number of travelers.
Moreover,…
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Build your own aquarium.
To introduce its new marine creatures and aquarium tank, Kuala Lumpur City Centre Aquaria launched The Great Coral Reef City, an interactive digital campaign that engaged the public to build a larger-than-life marine aquarium within the city.
The public could design marine…
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Kinabalu Climbathon
This is a campaign to create awareness and to increase participation for Kinabalu Climbathon 2009.
The challenge is that most people are not keen in participating because they are not familiar to running conditions on rugged mountain terrain at high…
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Bafana Bafana Malaysia!
Going into 2010 FIFA World Cup South Africa, Malaysia, sandwiched between Burundi and Tajikistan in world ranking, failed yet again in the qualifying rounds. The country’s exclusion meant the nation would be bystanders during the world’s greatest sporting event. (Note:…
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Plug ‘n listen.
Kota Kinabalu Jazz Festival 2010 gets interactive. You can connect to various plugins on the interactive Kota Kinabalu Jazz Festival audio poster to sample music from the performing jazz artistes.
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Mount Kinabalu.
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Hire me.
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Remote isotonic dispenser.
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4G Avatar
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Wave & learn.
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Online invasion.
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Self-powered township.
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I blurb, UBlurb.
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Get the germs out of your clothes.
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Tok-Tok-Chang!
Human Firecracker
Firecrackers have been banned from the Malaysian public since the 90’s, and only corporations with a special licence can use them on certain occasions. But firecrackers are an indispensable part of Chinese New Year and Chinese culture…
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How art saved my country.
Heritage of Malaysia Trust (Warisan Budaya Malaysia) held a national art exhibition of the country’s dying culture, in which free limited edition prints of the art exhibition were then issued at specific heritage sites pertaining to the subject matter.
As a…
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This year, the joy is in receiving.
A Carlsberg campaign where consumers vote for whatever they want to have in their dream Christmas party.
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Knowing your breasts could save your life.
Care Shower Curtain is designed to help women check their breasts daily as well as create awareness about breast cancer. Packaged as a nifty bag, Care Shower Curtain can unfold into a full shower curtain, complete with hooks. The breast self-exam patterns are always visible…
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The first wearable event tickets.
Rainforest Music Festival 2007 event tickets were printed on custom made stickers. The public could buy and iron these stickers onto their own clothing material. To increase event participation, the 4-day festival issued unique daily Sticky Tix designs.
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Add some brawn to your brainpower.
A series of Jobstreet-branded candies to help boost jobseekers’ alertness and mental functions. These can be sold at news stands and mailed to Jobstreet members for free. The wrapper of each candy contains a humorous quote.